Resources

Thinking, evidence and proof.

Case studies from recent engagements, short-form insights, deeper guides and the latest news from across VISFO.

Paul Granby
Every resource here started as a real engagement. We only publish what we've actually shipped.
Paul Granby · Head of Evidence and Information Science
Case study · Launch

Medtech market launch

Built the connected commercial infrastructure to bring a new device into clinical adoption.

Case study · Launch

University spin-out investor journey

Translated deep science into an investable digital experience that opened the next funding round.

Case study · Launch

AI-enabled demand engine

Content, personalisation and analytics wired together to compound demand over time.

Case study · Projects

Launch market prioritisation

Identified the highest-value markets across geographies, payers and stakeholder readiness.

Case study · Projects

Evidence-led market access strategy

Synthesised evidence, modelled scenarios and built a clear path to value.

Case study · Projects

Stakeholder engagement plan

Mapped the people who shape outcomes and sequenced engagement accordingly.

Case study · Product

Consulting delivery, productised

Turned repeatable expertise into a software product that scaled beyond billable hours.

Case study · Product

Internal intelligence platform

A single system where evidence, decisions and workflows live together.

Case study · Product

New commercial software product

Designed, built and operated a commercial product alongside the client team.

Insight

Why most life sciences AI pilots stall

The gap between a working prototype and an operational product is wider than most teams plan for.

6 min read

Insight

Launching earlier without launching unprepared

How modern commercial infrastructure changes the calculus on when to enter a market.

5 min read

Insight

From decks to decisions

Replacing the consulting deliverable with a living system your team actually uses.

7 min read

Insight

Evidence at the speed of strategy

What changes when synthesis takes hours, not months, and what remains stubbornly human.

8 min read

Guide

The VISFO Launch playbook

A practical guide to building the commercial foundations that take science to market.

PDF · 28 pages

Guide

Market access in an AI-enabled world

Methods, models and worked examples for evidence-led access strategy.

PDF · 34 pages

Guide

Productising expert services

How specialist organisations turn repeatable expertise into operational software.

PDF · 22 pages

News

VISFO expands product engineering team

Continued investment in the software capability behind our Product practice.

May 2026

News

New partnership with European medtech accelerator

Bringing VISFO Launch infrastructure to a cohort of early-stage device companies.

Apr 2026

News

VISFO featured in life sciences strategy roundtable

On the future of AI-enabled commercial decisions in pharma and medtech.

Mar 2026

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